Paramount+ Partners with Arsenal to Elevate Fan Experience

In a significant development for both entertainment and sports, Paramount+ has officially become a partner of the renowned English soccer club Arsenal. Described by both parties as a “landmark” deal, this partnership aims to blend the excitement of soccer with Paramount+’s popular content, enhancing the experience for fans and viewers alike.

As part of the collaboration, Arsenal players, club legends, and supporters will celebrate key series from Paramount+. Notable titles include Landman, starring Billy Bob Thornton, Demi Moore, and Sam Elliott, as well as MobLand, directed by Guy Ritchie and featuring Tom Hardy, Helen Mirren, and Pierce Brosnan. The partnership will also see the club engaging in various social media campaigns to promote these series.

Paramount+ branding will be prominently displayed during match days at the Emirates Stadium, enhancing the game-day atmosphere for both men’s and women’s matches. Fans can expect to see the brand featured on large screens, in matchday programs, and throughout the stadium experience. In celebration of the partnership, Arsenal legend Thierry Henry has narrated a co-branded video titled For the Love of the Team, which was released on Friday.

Marco Nobili, Executive Vice President and International General Manager of Paramount+, expressed enthusiasm for the partnership, stating, “We’re beyond excited to unite Paramount+ and Arsenal—two global iconic brands with supporters that live and breathe passion.” He highlighted how the collaboration aims to create experiences that celebrate teamwork and connect supporters through both soccer and popular entertainment.

Arsenal’s Chief Commercial Officer, Juliet Slot, echoed this sentiment, saying, “We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together.” Slot emphasized that this partnership is designed to strengthen Arsenal’s ability to deliver exceptional experiences for their supporters, aligning with the club’s ambition to compete for major trophies.

Looking ahead, the collaboration will coincide with major launches on Paramount+ throughout the 2025-2026 season. The first campaign will celebrate the return of Landman this November, featuring Arsenal first team players in discussions with lifelong supporter and social media influencer Sharky, alongside Eberechi Eze, William Saliba, and Gabi Martinelli. Further content tied to various Paramount+ shows will showcase additional men’s and women’s first team players.

This partnership marks an exciting new chapter for both Arsenal and Paramount+, as they work together to enhance fan engagement and celebrate the shared passion for soccer and entertainment. The collaboration not only reflects the growing intersection of sports and media but also promises to deliver memorable experiences for fans around the world.