EXO’s Xiumin Faces Backlash Over Controversial Brand Deal

UPDATE: EXO’s Xiumin is at the center of a growing controversy following his announcement to join Arena Two as co-president for its South Korean franchise. The news, revealed on November 26, 2025, has sparked an immediate backlash from fans who claim the collaboration could damage the group’s reputation.

Instead of excitement, the partnership—which promotes interactive football gaming requiring users to purchase digital assets including crypto and NFTs—has been labeled by fans as a move that aligns with “crypto gambling.” Critics argue that this association jeopardizes EXO’s image, as many supporters feel the platform poses significant financial risks.

In a statement shared on social media, Arena Two welcomed both Xiumin and football legend Ji Sung Park, declaring, “Two icons—one a legendary footballer, the other a global K-pop star—now joining us as Co-Presidents of the S. Korean franchise.” However, the excitement quickly turned to outrage as fans took to Twitter to express their concerns.

“Everyone please be careful with your money; this isn’t just football,” cautioned one fan. “They want you to buy crypto and NFTs,” highlighting widespread apprehension about the nature of the collaboration.

Responses are flooding social media, with many fans questioning why Xiumin would partner with a platform perceived as risky. Comments include, “From scammer to gambling real quick?” and “It’s so embarrassing,” illustrating the depth of frustration among EXO followers.

As the backlash intensifies, fans are not only directing their ire at Xiumin but also at INB100 and CEO Baekhyun for endorsing the partnership. Critics argue that their decision could have long-term implications for CBX’s future and the overall integrity of EXO. One fan tweeted, “I would have rabid fans in my quotes,” expressing dissatisfaction with the management’s judgment.

Amid the outrage, some fans pointed out that while other EXO members are striving to maintain the group’s positive image, Xiumin’s decision has stirred unnecessary controversy. “It’s kinda funny how the 6 members are trying so hard to keep EXO’s name not just alive, but clean too,” one user remarked, underscoring the perceived divide within the group.

As of now, Xiumin has not issued any comments regarding the backlash. The situation remains fluid, with fans closely monitoring developments and demanding accountability from both Xiumin and EXO’s management.

With tensions running high, this controversy highlights the delicate balance K-pop idols must maintain between personal ventures and their group’s reputation. Fans await a response from both Xiumin and the management team, making this a developing story to watch closely.

Stay tuned for further updates on this situation as it unfolds.