TWIX Launches First-Ever Hallowmas Celebration with New Treats

TWIX has unveiled its inaugural Hallowmas celebration, merging Halloween with the festive spirit of the holiday season. This unique event features limited-edition TWIX Hallowmas Packs, which include the new TWIX Snowman and the TWIX Ghoulish Green Fun Size, available while supplies last. The brand is also launching a sweepstakes offering a grand prize of $20,000 in cash along with a selection of TWIX bars.

Celebrating the Season

The Hallowmas initiative, which runs from October 22, 2025, was announced by Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley North America. He noted that Halloween falls on a Friday this year for the first time in over a decade, making it a prime opportunity for extended celebrations. “We’re excited to have fans help us give Hallowmas a ‘moment’ celebrating both of their favorite holidays at once, which only TWIX, the brand of two, can deliver on,” LeBel remarked.

As part of the festivities, TWIX is hosting a pop-up event in New York City featuring the whimsical character known as Zombie Claus. This character is designed to evoke both spooky and festive feelings and will appear during the two-night event from October 31 to November 1 at North 10th Street and Union Avenue in Brooklyn, NY.

Exclusive Treats and Sweepstakes

The limited-edition TWIX Hallowmas Pack includes two exciting items: the TWIX Ghoulish Green Fun Size, which features the classic cookie bar with a green cookie twist, and the debut of the TWIX Snowman, shaped like a holiday character. The packs are available for purchase at TWIX.com/Hallowmas for just $2, with a restock planned for October 29.

In addition to the new treats, the TWIX Candy & Cash Sweepstakes will award one lucky participant with a total of $20,000 in cash and a selection of TWIX bars. To enter the sweepstakes, fans need to comment on a designated social media post and tag a friend. Bonus entries can be earned by sharing their Hallowmas spirit on Instagram or TikTok using the hashtag #TWIXSweepstakes. Complete rules can be found on the TWIX website.

The NYC pop-up event promises an interactive experience with Zombie Claus, featuring jump scares and remixed holiday carols. The first 100 guests each night will receive a free TWIX Hallowmas Pack, further enhancing the festive atmosphere.

For more information about TWIX and its new offerings, visit TWIX.com and follow the brand on various social media platforms including Facebook, TikTok, X, and Instagram.

About Mars, Incorporated

TWIX is part of Mars, Incorporated, a family-owned company with a diverse portfolio of products and services. With an annual revenue exceeding $50 billion, Mars is committed to responsible business practices. The company is known for popular brands such as M&M’s, SNICKERS, and WHISKAS, and focuses on creating a better world for people, pets, and the planet. For further details about Mars, visit www.mars.com.

This celebration demonstrates TWIX’s innovative approach to holiday marketing, blending traditional festivities with modern consumer engagement tactics.