EVOKE Appoints Michelle Fossett as Vice President to Drive Growth

EVOKE: An Experience Agency has announced the appointment of Michelle Fossett as Vice President, signaling a significant development for the Houston-based experiential marketing firm. This move marks a reunion of two industry leaders who previously collaborated nearly a decade ago, combining their expertise to redefine experiential marketing.

Oana Borcoman, the Founder and CEO of EVOKE, expressed enthusiasm about the partnership. “Michelle was one of the most influential leaders in my career and taught me how to truly build and scale an agency,” she stated. Borcoman emphasized the importance of their shared vision and commitment to growth, saying that this collaboration is “the start of something far bigger.”

In her new role, Fossett brings over 20 years of experience in leading teams through transformation and driving operational excellence. She is recognized for her ability to craft brand strategies that foster connections and deliver measurable growth. Her leadership style, which blends creative vision with financial acumen, has consistently elevated agencies in the competitive marketing landscape.

“EVOKE has such an inspiring, innovative energy,” Fossett remarked. “I’m thrilled to help shape the next chapter, nurturing bold ideas and meaningful experiences that connect people to brands in unforgettable ways.” Her appointment is expected to enhance EVOKE’s mission to transform marketing into impactful experiences.

Founded in 2018, EVOKE has transitioned from a boutique event consultancy to a full-scale experience agency. The firm specializes in branded merchandise, event productions, and immersive activations, aimed at creating memorable connections between brands and consumers. EVOKE partners with a diverse array of brands across various industries, leveraging its roots in hospitality to deliver experiences that resonate.

“EVOKE is a full-scale experience agency that turns marketing into merch, moments, and memories,” Borcoman added. “We create the kind of work people don’t just see, they feel.” This approach positions EVOKE to make significant strides in the evolving landscape of experience-driven marketing.

The addition of Fossett is seen as a pivotal step for EVOKE, built on a foundation of trust and shared history. Her expertise is expected to propel the agency forward, as it seeks to disrupt conventional marketing strategies and embrace innovative, experience-led approaches.

As the agency prepares for its next phase of growth, it aims to redefine how brands connect with consumers, transforming brand stories into tangible experiences that captivate audiences. To learn more about EVOKE’s services and initiatives, visit their website at www.evokeexperiences.com.