Natural Grocers® Reveals 2026 Trends for Health and Wellness

Natural Grocers®, recognized as America’s Nutrition Education Experts, has announced its anticipated trends for 2026, focusing on the evolving landscape of health and wellness. The announcement came on December 2, 2025, from its headquarters in Lakewood, Colorado, marking the tenth year of this insightful forecast. The report identifies key developments that are expected to influence four significant categories: Health and Wellness, Body Care and Beauty, Food and Beverage, and Ecologically Thoughtful practices.

As a leader in the organic and natural grocery sector, Natural Grocers® emphasizes the importance of genuine interactions and expert insights over algorithm-driven trends. The company aims to guide consumers towards informed choices that promote a healthier lifestyle.

Emerging Trends for Health and Wellness

The first category, Health and Wellness, highlights a growing consumer desire for holistic health solutions. According to Natural Grocers®, customers are increasingly seeking products that not only support physical health but also address mental and emotional well-being. This shift includes a rise in demand for functional foods that provide specific health benefits, such as enhanced immunity or stress relief.

In response to this trend, the retailer plans to expand its offerings of supplements and wellness products that promote overall vitality. The emphasis will be on transparency regarding ingredients and sourcing, allowing consumers to make choices aligned with their personal health objectives.

Innovations in Body Care and Beauty

Natural Grocers® also anticipates a transformation within the Body Care and Beauty category. The forecast suggests that consumers will continue to prioritize clean beauty products, which are free from harmful chemicals and synthetic ingredients. This trend reflects a broader shift towards sustainability and ethical sourcing in consumer goods.

The retailer is committed to providing a diverse selection of body care items that meet these growing expectations. With an increasing focus on eco-friendly packaging and cruelty-free practices, Natural Grocers® aims to cater to a conscientious consumer base that values both efficacy and environmental responsibility.

Food and Beverage Trends

In the Food and Beverage sector, Natural Grocers® projects a noteworthy rise in plant-based products. As more individuals adopt vegetarian and vegan lifestyles, the demand for innovative plant-based alternatives continues to surge. This trend is not only about dietary choices but also encompasses a broader awareness of environmental impacts related to food production.

The company intends to enhance its plant-based offerings, ensuring customers have access to a variety of nutritious and delicious options. By focusing on whole foods and minimally processed ingredients, Natural Grocers® seeks to empower consumers to make choices that benefit both their health and the planet.

Ecologically Thoughtful Practices

The final category, Ecologically Thoughtful, underscores the increasing importance of sustainability in consumer decision-making. Natural Grocers® believes that environmentally responsible practices will play a crucial role in shaping the future of retail. The forecast highlights initiatives such as reducing single-use plastics and promoting local sourcing as essential steps towards a greener future.

Natural Grocers® is dedicated to integrating these principles into its operations, aiming to inspire customers to adopt more sustainable habits. By prioritizing ecological consciousness, the company hopes to create a positive impact on both communities and the environment.

As Natural Grocers® prepares to implement these trends, the emphasis remains on fostering a deep connection between consumers and the products they choose. With a commitment to education and transparency, the retailer aims to guide individuals towards healthier, more sustainable lifestyles in 2026 and beyond.