Michigan State University Earns No. 2 Spot for Social Media Engagement

Michigan State University (MSU) has achieved a remarkable milestone by ranking second in the nation for social media engagement among higher education institutions, according to the **2025 Higher Education Social Media Engagement Report** produced by **Quid** and **Rival IQ**. This recognition marks the second consecutive year that MSU has positioned itself among the top ten universities in this category, climbing from fourth place in **2024**.

The report evaluated data from all Division 1 and 2 institutions, utilizing a weighted formula to generate an overall engagement ranking score. MSU’s strong performance across various platforms includes rankings of 11th on Instagram, 14th on Facebook, 16th on X, and 28th on TikTok. The findings highlight that the top-ranked schools maintain an active online presence, boast substantial followings, and demonstrate high engagement rates with their audiences.

Community Connection Through Digital Platforms

Ellen Doepke, director of social media within University Communications and Marketing at MSU, emphasized the significance of this achievement. “There is no community quite like the one Michigan State has, and this ranking demonstrates that Spartan spirit,” she said. “Both online and in real life, Spartans show up for each other.”

This ranking underscores MSU’s dedication to fostering a sense of community among its students and alumni, helping them stay connected with their university. The university’s social media strategy includes a variety of content designed to resonate with Spartans of all ages. Nostalgic posts allow alumni to reminisce about their time at MSU, while trending content caters to current students, ensuring they feel represented and engaged.

Moreover, the university shares impactful research stories that showcase the contributions of its faculty and students on a global scale. This multifaceted approach to social media not only strengthens connections within the Spartan community but also enhances the university’s overall visibility and reputation.

Engaging with the Spartan Community

MSU encourages individuals to connect with the university through its various social media platforms, including Facebook, LinkedIn, X, Instagram, TikTok, and YouTube. By doing so, users can access some of the most popular posts from the past year and remain updated on university happenings.

The recognition from Quid and Rival IQ serves as a testament to the effectiveness of MSU’s social media strategy and its commitment to engaging the Spartan community. As the landscape of higher education continues to evolve, MSU’s ranking demonstrates the importance of adapting to digital communication trends to foster a vibrant and connected community.