Five Rising Brands Captivate Fans, Surge in Popularity

UPDATE: Five innovative brands are making waves in their respective industries, captivating fans and setting new standards for engagement. The latest report recognizes these brands as part of the 2025 Brands That Matter, highlighting their rapid ascent in just a few years.

These brands—Unrivaled, Fine’ry, Scarlett Gasque, SirDavis, and Alan-1—are demonstrating exceptional strategies to connect with their audiences while delivering unique value. As consumer preferences evolve, these companies are leading the charge and attracting significant attention.

Unrivaled, a professional three-on-three women’s basketball league, co-founded by stars Napheesa Collier and Breanna Stewart, has raised an impressive $35 million. With a focus on empowering WNBA players during the offseason, Unrivaled has seen over half of its televised viewership come from women, far surpassing other women’s sports properties. Their content strategy, which resulted in a staggering 589.1 million social media impressions, has driven interest and engagement, especially featuring rising stars like Paige Bueckers from the University of Connecticut.

In the fragrance sector, Fine’ry is revolutionizing the market by offering affordable dupes for popular scents. The brand’s innovative approach includes tracking social media trends and quickly launching fragrances based on consumer demand. Their recent release, Pistachio Please, reflects a rising trend in flavors and colors, demonstrating a sales velocity of one unit every 10 seconds in 2024.

Two-year-old lingerie company Scarlett Gasque is making headlines by expanding its model roster to include diverse and plus-size bodies. This strategic move has led to a remarkable 45% increase in social engagement. The brand has caught the attention of celebrities like Kim Kardashian and had its products featured in a music video by Selena Gomez.

Whisky brand SirDavis, co-created by megastar Beyoncé and Moët Hennessy, is gaining traction by targeting women and people of color in the luxury market. The brand stands out through blind tasting tests, proving that its quality matches its celebrity status. SirDavis can be found in prestigious locations like the Houston Rodeo and is actively engaging consumers through pop culture collaborations.

Finally, Alan-1 is revitalizing the arcade gaming experience with modernized versions of classic games such as Asteroids and Missile Command. The company generated $2.1 million in sales in 2024, primarily through placements in venues like Disney World and Dave & Buster’s. Their successful YouTube strategy has garnered over 500,000 organic views, while community engagement on platforms like Discord keeps fans connected.

These brands are not just making an impact; they are reshaping how businesses interact with their audiences, utilizing innovative marketing strategies and creative products. As they continue to grow and evolve, the industry watches closely, eager to see how they will further influence their markets.

Stay tuned for more updates as these brands carve their paths in the competitive landscape.