LA Launches “Open” Initiative to Boost Tourism and Economy

URGENT UPDATE: Los Angeles officials have just announced the launch of the “LA Is Open” initiative, a bold recovery campaign aimed at revitalizing the local economy and tourism sector. This initiative was unveiled on September 26, 2023, signaling a powerful message: Los Angeles is ready to welcome visitors back following the devastating fires earlier this year.

Mayor Karen Bass emphasized the urgency of this campaign during a press conference, reinforcing that Los Angeles is resilient and open for business. “Through this bold new campaign, we are sending a clear message that Los Angeles is open for business and ready to welcome everyone back to LA to explore all that our vibrant city has to offer,” Bass stated.

The “LA Is Open” initiative is a comprehensive campaign that will connect and promote existing programs like Shop LA, Dine LA, and Discover LA. It is spearheaded by the Los Angeles County Economic Development Corporation in collaboration with the county’s Department of Economic Opportunity and the California Community Foundation. This multifaceted approach aims to showcase the unique offerings of Los Angeles—from cultural landmarks like Olvera Street and Grand Central Market to its stunning beaches and parks.

Local leaders are optimistic about the campaign’s impact on the economy. Stephen Cheung, President and CEO of LAEDC, described the initiative as a reflection of the “collective determination” of the region to emerge stronger after a tumultuous year. “The campaign is not just about recovery; it’s about renewal,” Cheung noted. “We are bringing together public and private partners to showcase the resilience, creativity, and opportunity that make Los Angeles unlike any place in the world.”

This initiative arrives at a critical time as small businesses and the tourism industry continue to recover from the aftermath of the January fires, which significantly disrupted local operations. Officials are determined to support these sectors, aiming to attract both domestic and international visitors.

Mayor Bass urges everyone to rediscover Los Angeles, saying, “Come visit LA and see why our city is second to none.” Major attractions and local gems will be highlighted as part of this campaign to invigorate interest in the area.

For those looking to explore more about this initiative, additional details can be found at laedc.org/LAisOpen. This announcement marks a pivotal moment in Los Angeles’ recovery strategy, and officials are encouraging immediate public engagement to ensure its success.

Stay tuned for further developments as the “LA Is Open” initiative unfolds, making Los Angeles a prime destination once again.