Frequency School Launches First ‘World Frequency Day’ on 11/11

The inaugural **World Frequency Day** launched on November 11, 2025, in **Dubai**, spearheaded by the **Frequency School**, an initiative founded by **Maejor**, a Grammy-nominated producer. This new global observance aims to promote awareness of the positive impacts of sound frequencies on mental and physical health. The chosen date, **11/11**, symbolizes unity and balance, key principles that underpin the movement.

With the theme “Tuned in Together,” World Frequency Day is set to be celebrated annually, encouraging individuals worldwide to engage in activities that foster connection and well-being through music and sound. Maejor emphasized the importance of this day, stating, “

World Frequency Day is a milestone in recognizing the universal power of sound to connect and inspire.

”

The launch event took place at **Creators HQ** in Dubai, featuring a diverse assembly of global creatives, wellness experts, and business leaders. Notable attendees included **Sacha Jafri**, a renowned British artist, and **Kunal Sood**, an impact entrepreneur, among others. This gathering was not just a celebration but a call to action to harness the transformative power of sound for collective wellness.

In addition to the flagship event, numerous satellite activities were organized worldwide, timed to occur at **11:11 AM** and **11:11 PM** local time. Communities were invited to participate through various initiatives, including yoga sessions led by **Eddie Stern** in **New York City** and wellness workshops at **Aiglon College** in **Switzerland**. The global reach of these activities exemplifies the interconnectedness sought by the Frequency School.

The initiative received strong backing from **ALPHAWHISPERERSTM**, a global leadership movement, and **Learnstar**, a leading edutainment platform in Africa. Both organizations aim to promote systemic change and innovative solutions to current global challenges. **Kshitij Sainani**, CEO of Learnstar, expressed the significance of the day, stating, “

World Frequency Day marks the rise of a new consciousness – one where creativity, learning, and vibration come together to elevate humanity.

”

The success of World Frequency Day reflects a growing recognition of the therapeutic benefits of sound and music. **Kingsley Maduka**, Chief Strategy Officer of the Frequency School, remarked on the importance of raising awareness about the intersection of music and wellness. He noted, “Bringing more awareness to how music and wellness intersect allows us to pour into humanity in a very intentional way.”

As the day concludes, participants around the globe are encouraged to engage with sound therapy practices, such as meditation, breathwork, or simply enjoying the sounds of nature. The Frequency School, having first launched its initiatives at Aiglon College in **Switzerland** in 2024, is committed to making sound-based wellness accessible to all. The organization emphasizes that small, consistent changes can lead to significant improvements in well-being.

World Frequency Day is not merely a celebration; it represents a movement towards a holistic understanding of health that integrates the arts, science, and the power of sound. As communities come together on November 11 each year, the hope is to create a harmonious world where well-being and unity thrive through the universal language of music.