Shein Faces Backlash Over Childlike Dolls Amid Paris Store Launch

UPDATE: Fast-fashion giant Shein is facing intense backlash as it opens its first permanent store in Paris today, November 5, 2025. This controversy explodes following the discovery of sex dolls with childlike features listed on its website, prompting an urgent government response and protests.

Officials in France have referred the case to prosecutors, warning that Shein could be banned from the French market if such content reappears. The backlash has intensified with an online petition opposing the store’s opening amassing over 120,000 signatures from child-protection and environmental groups.

In response to the growing outrage, Shein announced it has banned all sex-doll products and temporarily removed its adult products category for review. The company is also conducting an internal investigation to determine how these listings bypassed its screening measures.

On Wednesday morning, dozens of protesters gathered outside the iconic BHV Marais department store, where Shein’s new boutique is located. Despite the controversy, many shoppers flocked to the store, eager to experience the low prices and trendy items firsthand. Paris resident Ticia Ones, a regular online customer, expressed her pragmatic view: “We can see what we order, touch the items, it’s a good thing. Price is definitely appealing.”

The controversy has drawn sharp criticism from Paris City Hall and France’s ready-to-wear industry, with officials labeling the sale of such dolls as “unacceptable.” Karl-Stéphane Cottendin, chief operating officer of the Société des Grands Magasins, which owns BHV, praised Shein’s quick response but acknowledged the tension surrounding the brand.

Founded in China in 2012, Shein has rapidly ascended to become a global powerhouse in fast fashion, selling mainly Chinese-made clothing at remarkably low prices. However, it has faced scrutiny over its labor practices, particularly allegations of forced labor in its supply chains linked to the Xinjiang region.

Amid environmental concerns, the United Nations warns that the textile industry contributes nearly 10% of global greenhouse gas emissions. France is now mobilizing to curb the influence of fast-fashion retailers like Shein, with a draft law targeting these companies through consumer awareness campaigns and stricter regulations.

As Shein’s Paris launch unfolds, the situation remains tense. The company’s efforts to address the backlash will be closely monitored, and the outcome could significantly impact its operations in France. Stay tuned for further updates on this developing story.