Box Office Disappointment for 28 Years Later: The Bone Temple

The horror film 28 Years Later: The Bone Temple, which released on January 16, 2026, has encountered a disappointing box office performance despite receiving critical acclaim. Following the success of its predecessor, 28 Years Later, which earned $151 million globally, expectations were high for this sequel directed by Nia DaCosta. The film currently boasts a 93% rating on Rotten Tomatoes, setting a franchise record, yet it grossed only $14.4 million during its opening weekend, significantly below projections of over $20 million.

The film’s lackluster performance is surprising given the anticipation surrounding it, especially after the previous installment received strong reviews. The competition was fierce, as Avatar: Fire & Ash continued to dominate the box office, maintaining the top spot for the fifth consecutive week with a gross of $17.9 million.

While there is still potential for positive word-of-mouth to enhance its performance, the initial turnout has raised concerns about the franchise’s future. Factors contributing to the underperformance may include audience sentiments surrounding the previous film, 28 Weeks Later, and the decision to release a major horror film in January instead of October, traditionally a lucrative month for the genre.

Timing and Trends in Horror Releases

Historically, studios have favored October for horror releases, capitalizing on the Halloween season. However, the landscape has shifted, with horror films proving to be successful year-round. In 2025, for instance, only one of the top ten domestic horror films was released in October, highlighting the changing dynamics of audience engagement with the genre.

Films such as The Conjuring: Last Rites and Sinners have demonstrated that horror can thrive outside of October. The strategic scheduling of these films contributed significantly to their success, suggesting that spreading out horror releases may benefit studios in the long run. Yet, the current calendar for October 2026 appears sparse, with only a few key titles slated for release.

The decision to release The Bone Temple in January may have hindered its potential. The film, with its strong themes of satanism and visceral horror, arguably would have resonated more deeply with audiences closer to Halloween. A standout scene featuring Ralph Fiennes could have had a more significant impact in the autumn, attracting genre enthusiasts who enjoy gathering for horror experiences during that time.

As the film continues its theatrical run, the industry will be closely monitoring its performance and the effectiveness of marketing strategies. The horror genre’s ability to captivate audiences year-round remains evident, but the timing of releases will likely remain a critical factor in future successes.

In summary, while 28 Years Later: The Bone Temple has garnered praise from critics, its opening weekend statistics reflect a missed opportunity. The film’s ultimate fate may depend on its ability to generate positive buzz and whether the horror community embraces it as the year progresses. The evolving strategies surrounding horror releases will undoubtedly shape how studios approach future films within this popular genre.